Embrace Relief
Keep New York Warm.

Keep New York Warm.

Campaign overview

Campaign story

About this campaign

Warmth, delivered block by block.

KeepWarm NYC began on a cold January morning, when a few students noticed neighbors on their commute without coats. We started small, buying a handful of winter coats with money we'd saved, and handing them out across the city. What began as a gesture became a movement.

Here's how it works: every $15 donation buys one warm, quality winter coat. Our student volunteers then distribute those coats directly to people in need across all five boroughs, shelters, schools, and street outreach programs. No middlemen, no overhead, just warmth where it's needed most.

We're high schoolers and college students who believe a city this big shouldn't let anyone go cold. Every coat is a small act of care, and together they add up to a warmer New York.

Project gallery

Embrace USA Program

Why local community campaigns matter.

Embrace USA campaigns support local U.S. needs through food access, family care, student support, veterans outreach, disaster response, and community partnerships.

Local campaigns can connect donors to practical needs that are identified through partners, volunteers, schools, civic groups, and community events.

Local community support through Embrace USA

Local partnerships help identify needs quickly.

Campaigns can support food, supplies, students, families, veterans, and disaster response.

Community giving can be directed to local needs or broader Embrace USA work.

What your donation supports

Local support through practical community lanes.

01

Food access

Donations can support food distributions, local pantry needs, and family food support.

02

Students and families

Campaigns may help with school supplies, holiday support, household needs, and family care.

03

Local partnerships

Support helps partners and volunteers coordinate events, supplies, and community delivery.

Campaign FAQ

Questions before supporting local community programs.

Embrace USA is Embrace Relief's U.S.-based initiative focused on food access, family support, student programs, veterans outreach, disaster relief, and local partnerships.

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